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“The biggest trend happening right now is that bars and major resorts are all doing a gay night,” he says. “They’ve spent far more money on LGBT media than any other gay destination out there.”Īnd it seems to be working. “Vegas has done an incredible job at marketing themselves to the gay community,” says David Paisley, senior research director at Community Marketing. While New York City leads the pack by a few percentage points, Chicago, San Francisco, Las Vegas, and Los Angeles are virtually tied for second place. There are no exact numbers as to how many LGBT tourists travel to the resort city each year, but a recent survey by Community Marketing, a research firm specializing in the LGBT community, shows it’s now the fourth-leading gay tourist destination in the country, beating out established gay Meccas such as Miami, Fort Lauderdale, and Palm Springs. In the last five years, Vegas has become the go-to place for gay men and women looking for a quick, fun getaway. “People are coming to see me from all over the world. “Cities are opening up to the reality of it and they’re embracing the whole idea.” Newton-John estimates at least a third of her audience is made up of gay men who have followed her career ever since she donned that pink jacket in Grease. “I think it’s great isn’t it? It’s wonderful!!!” says Olivia Newton John. “Gay money spends just like straight money.” I mean, have you seen the sign to the city? It reads, ‘Welcome to Fabulous Las Vegas.’ I think that pretty much sums it up.” Vaughan has yet to pull a gay man up to the stage for a private lap dance, but he knows it’s only a matter of time. “Vegas is definitely gay, and it’s only getting gayer. “It really revamped itself,” says Jaymes Vaughan, Chippendales’ first and only openly gay stripper. Back in the ’80s the Chippendales were known as much for their Velcro pants as for their refusal to let men attend their show. Buy a ticket to their show and you might be surprised to see more than a few gay men in the audience cheering and hollering. Even the Chippendales, known for their “Ultimate Girls Night Out!” slogan, are embracing their gay side.